Thursday 18 April 2019
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Each Day within the Existence of (This) Consumer Experience Designer

E – Explore possible alternatives.


A – Accumulate and measure the alternatives.

Obviously, this really is my personal favorite area of the usability process and when I’d an option, I’d spend my amount of time in this phase! This is where we obtain to start sketching out ideas according to all the details and criteria we have established for that website or web application.

Sitemap or Task Flow Diagrams

For websites, It’s my job to begin sketching a obvious picture from the sitemap. The sitemap generally is a visible diagram indicating each page from the site, and just how users can reach each page in the homepage. By doing this, we obtain an awareness which pages have to be accessible from your Primary Navigation menus, Secondary Menus, along with other Global navigation menus.

Sometimes I’ll get an initial sitemap in the client within the info gathering process or “Find out the Problem” step by means of an overview or fundamental flow chart. If that is the situation, then at this time, I revisit that initial map and refine and formally construct my form of the sitemap.

I include special notes on every page concerning the purpose and concentrate of this page, and my strategies for text content, images, video or any other media which should show up on that page. This sitemap may also undergo some refinement and revisions along with the client, with respect to the complexity from the site.

Whether it’s an internet application, i then would make a task flow diagram because the screens contain dynamically generated content, instead of static content. Since it is dynamic, we are able to only plan with regards to the page, key information that needs to be displayed there, exactly what a user will be able to accomplish around the page, as well as in what order. For instance, basically was developing a task flow diagram for an organization directory application, I should pre-plan looking Screen, the outcomes Screen, as well as an Individual Profile Screen. Once I make every individual task flow map, i then can weave them altogether right into a bigger map to exhibit how each group of screens are available in the primary menus from the application.


After we understand what pages or screen types are essential within the consumer experience process, only then do we can start to roughly sketch the layouts. The intent would be to show:

• Relative keeping functions, content, icons or buttons on every page

• Relative need for each element inside the page or even the Information Hierarchy

• Sample text content wherever relevant

The important thing factor to keep in mind when looking for Wireframes: we’re not searching in the visual graphical treatment. We are attempting to figure out how the page ought to be organized and just what things we would like the consumer to see first, second, third, etc. according to its prominence inside the page. To help keep the layouts looser and simpler to critique, we keep wireframes unrefined and raw, possibly sketching having a sharpie on notebook paper or using software like Visio, Powerpoint or Balsamiq. We are getting our many ideas out onto paper therefore we can move reasons for, adjust, mix out, add-on freely and check out out multiple scenarios until we obtain to the most powerful variation.

Visual Treatment

After there exists a solid group of working wireframes, I’m able to begin using the visual design layer, the colour and graphic designs for the new screens. This really is basically the artistic expression of the trademark. In Round 1 of my process, I start by selecting the homepage or even the primary screen or dashboard from the application, plus one secondary page. I explore various visual stylings like a set so the client can easily see the way the design means a minimum of these 2 screens. Usually my packages include 3 distinct variations of those sets. From the 3 major unique directions, the customer can choose which direction they would like to explore and develop further or which options they’d prefer to merge, and affect all of those other screens in Round 2.

Sometimes the customer will decide to test these variations together with hisOrher users to determine the way they respond and discover which of them best capture the company aesthetic and attributes he/she attempting to communicate. I’ve found this to become a valuable area of the design process and could be as formal or informal as you possibly can. Within our field we are saying it is best to “Test Early and Test Frequently” due to there being a lot more room to create corrections and adjustments Prior to the website is built, than AFTER.

Only then do we evaluate the designs in Round 2 together to collect the customer feedback during the last and final round of web site designs. We refine making any last changes, after which prepare the layouts for delivery or testing.

We now have produced the visual language in our site!

Return for the following step – “T” – Check out the answer. OR Test your options.

Nomad Chique is really a boutique visual design consultancy that are experts in the finish-to-finish style of consumer websites, information portals, transaction-based portals, and Web applications. The organization offers promising small to medium-sized companies high-finish, custom design advantages solutions while using most advanced technology and usefulness design practices that UX design provides. Additionally, it designs complete branding solutions, from logos and printed collateral to e-mail marketing, to produce a fully integrated and unified brand standard.

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